| Search engines are very different from subject directories.
While humans organize and catalogue subject directories, search engines rely
on computer programs called spiders or robots to crawl the Web and log the
words on each page. With a search engine, keywords related to a topic are
typed into a search "box." The search engine scans its database and returns
a file with links to websites containing the word or words specified.
Because these databases are very large, search engines often return
thousands of results. Without search strategies or techniques, finding what
you need can be like finding a needle in a haystack.
To use search engines effectively, it is essential to apply techniques
that narrow results and push the most relevant pages to the top of the
results list. Below are a number of strategies for boosting search engine
performance. For more complete information on
Boolean Search Click Here.
IDENTIFY KEYWORDS
When conducting a search, break down the topic into key concepts. For
example, to find information on what the FCC has said about the wireless
communications industry, the keywords might be:
FCC wireless communication
BOOLEAN AND
Connecting search terms with AND
tells the search engine to retrieve web pages containing
ALL the keywords.
FCC and wireless and communication
The search engine will not return pages with just the word
FCC. Neither will it return pages with the word FCC and the word wireless.
The search engine will only return pages where the words FCC,
wireless, and communication all appear somewhere on the page. Thus, AND
helps to narrow your search results as it limits results to pages where all
the keywords appear.
BOOLEAN OR
Linking search terms with OR
tells the search engine to retrieve web pages containing
ANY and ALL keywords.
(FCC or wireless or communication)
When OR is used, the search engine returns pages with a single keyword,
several keywords, and all keywords. Thus, OR expands your search results.
Use OR when you have common synonyms for a keyword. Surround OR statements
with parentheses for best results. To narrow results as much as possible,
combine OR statements with AND statements.
For example, the following search statement locates information on
purchasing a used car:
(car or automobile or vehicle) and (buy or
purchase) and used
BOOLEAN AND NOT
AND NOT tells the search engine to retrieve web
pages containing one keyword but not the other.
dolphins and not Miami
The above example instructs the search engine to return web pages
about dolphins but not web pages about the "Miami Dolphins" football
team. Use AND NOT when you have a keyword that has multiple meanings. The
need for AND NOT often becomes apparent after you perform an initial search.
If your search results contain irrelevant results (e.g., Saturn the car
rather than Saturn the planet), consider using AND NOT to filter out the
undesired websites.
IMPLIED BOOLEAN: PLUS & MINUS
In many search engines, the plus and minus symbols can be used as
alternatives to full Boolean AND and AND NOT. The plus sign (+) is
the equivalent of AND, and the minus sign (-) is the equivalent of
AND NOT. There is no space between the plus or minus sign and the
keyword.
NOTE: AltaVista's Simple Search requires the use of plus
and minus rather than AND, OR, and AND NOT.
+welding +process
+Saturn -car
couch sofa
IMPORTANT: Use AltaVista's Simple Search for implied
Boolean (+/-) searches, and use AltaVista's Advanced Search for full Boolean
(AND, OR, AND NOT) searches.
PHRASE SEARCHING
Surrounding a group of words with double quotes tells the search
engine to only retrieve documents in which those words appear side-by-side.
Phrase searching is a powerful search technique for significantly narrowing
your search results, and it should be used as often as possible.
"John F. Kennedy"
"Walt Disney World"
"global warming"
For best results, combine phrase searching with implied Boolean
(+/-) or full Boolean (AND, OR, and AND NOT) logic.
+"heart disease" +cause
"heart disease" and cause
The above example tells the search engine to retrieve pages where
the words heart disease appear side-by-side and the word cause
appears somewhere else on the page.
NOTE ON IMPLIED BOOLEAN LOGIC (+/-): When a phrase search is
combined with additional keywords using implied Boolean logic (+/-), you
must put a plus or minus sign before the phrase as well as the other
keywords. If the search involves a phrase with no additional keywords (e.g.,
"Walt Disney World"), the plus sign before the quotes is optional.
PLURAL FORMS, CAPITAL LETTERS, AND ALTERNATE SPELLINGS
Most search engines interpret lower case letters as either upper
or lower case. Thus, if you want both upper and lower case occurrences
returned, type your keywords in all lower case letters. However, if you want
to limit your results to initial capital letters (e.g., "George Washington")
or all upper case letters, type your keywords that way.
Like capitalization, most search engines interpret singular keywords as
singular or plural. If you want plural forms only, make your keywords
plural.
A few search engines support truncation or wildcard features that allow
variations in spelling or word forms. The asterisk (*) symbol tells the
search engine to return alternate spellings for a word at the point that the
asterisk appears. For example, capital* returns web pages with capital,
capitals, capitalize, and capitalization.
TITLE SEARCH
Field searching is one of the most effective techniques for
narrowing results and getting the most relevant websites listed at the top
of the results page. A web page is composed of a number of fields, such as
title, domain, host, URL, and link. Searching effectiveness increases as you
combine field searches with phrase searches and Boolean logic. For example,
if you wanted to find information about George Washington and his wife
Martha, you could try the following search:
+title:"George Washington" +President +Martha
title:"George Washington" and President and Martha
The above TITLE SEARCH example instructs the search engine
to return web pages where the phrase George Washington appears in the title
and the words President and Martha appear somewhere on the page. Like plus
and minus, there is no space between the colon (:) and the keyword.
DOMAIN SEARCH
In addition to the title search, other helpful field searching
strategies include the domain search, the host search, the link search, and
the URL search. The DOMAIN SEARCH allows you to limit results to
certain domains such as websites from the United Kingdom (.uk), educational
institutions (.edu), or government sites (.gov).
+domain:uk +title:"Queen Elizabeth"
domain:uk and title:"Queen Elizabeth"
+domain:edu +"lung cancer" +smok*
domain:edu and "lung cancer" and smok*
The current U.S. domains are the following:
.com =
a commercial business
.edu = an educational institution
.gov = a governmental institution
.org = a non-profit organization
.mil = a military site
.net = a network site
Most websites originating outside the U.S. have a country domain
indicating the country of origin. For a list of all country domains, visit
this site.
HOST SEARCH
The HOST SEARCH comes in handy when you need to find
something located at a large site that does not have an internal search
engine. With this search technique, you can search all the pages at a
website (contained in the engine's database) for keywords or phrases of
interest.
NOTE: Because the major search engines do not always log
an entire website, use an internal search engine, if the website has one,
for best results.
+host:www.disney.com +"special offer"
host:www.disney.com and "special offer"
URL SEARCH
The URL SEARCH limits search results to web pages where the
keyword appears in the URL or website address. A URL search can narrow very
broad results to web pages devoted to the keyword topic.
+url:halloween +title:stories
url:halloween and title:stories
LINK SEARCH
Use the LINK SEARCH when you want to know what websites are
linked to a particular site of interest. For example, if you have a home
page and you are wondering if anyone has put a link to your page on their
website, use the Link search. Researchers use link searches for conducting
backward citations.
link:www.pepsi.com
link:www.ipl.org/ref/
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